ENERGY STAR® Features and Benefits Marketing Campaign

2016

City Green was contracted to design a template explaining the benefits of energy efficient products with ENERGY STAR for New Homes labels found in new home construction. The materials created were geared toward energy advisors, builders, realtors, and other stakeholders, to inform and educate them and to provide to their clients when purchasing or renovating a home. The guide that was created – Consumer Features & Benefits of Energy-Efficient Products: A Quick Start Guide for Professionals – contains product feature profiles, and provides a visually appealing marketing design template to build consumer demand for efficient products. 

The guide contains easy to comprehend details on the benefits, cost, and function of the following energy-efficient products and features, along with compelling graphics and information about choosing the best product or system for the home: 

• Air barriers & insulation
• High-efficiency gas boiler
• Central heat pump
• Condensing storage tank water heater
• Ductless heat pump
• High-efficiency gas furnace
• Heat pump water heater
• Tankless water heating
• Heat recovery ventilator
• ENERGY STAR certified windows